How effective is your online marketing?
Take a moment to think about how you should answer this question. If given enough thought any business owner who uses the Internet will find that whether they intend to or not they are already marketing their products and services online. The real question is how well they are doing it. This article will examine some subtle ways business owners may already be marketing their business online and how that can help or (if done poorly) hurt their business.
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for Internet users to access your website. You may not be promoting your website but you may still find that your site occasionally generates interest in your products despite the lack of promotion; this is a form of passive marketing. Obviously, this is far from ideal but at least you can put it on your promotional materials (business cards, flyers, etc.) and it helps confirm you have a real business.
Do you take part in message boards (forums) and include a link to your website in your signature? Again, business owners who answer yes to this question are already marketing their company online. Savvy entrepreneurs realize the importance of participating in industry related forums to create an interest in their products and services. This helps to establish them as knowledgeable authorities in their industry and offer a link (backlink) to their own website. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy.
Since we’re on the topic of signatures and links to our websites, it is important to mention that all your email correspondence should have a signature line that includes your name and title, company name, phone number, and website URL. If you want to go above and beyond, include a link to a Youtube video that promotes your company and anyone who uses Gmail can see the video right from within their email. Pretty, pretty good!
Do you include keywords which are relevant to your business in the content of your website? Businesses that answer yes to this question are marketing in one of the most powerful ways available by optimizing their website for these keywords. These search engine optimization (SEO) techniques benefit their website whether they are aware of how much SEO can help a website or not. Business websites will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, can result in search engines boosting your website rankings for these particular keywords.The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website content.
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and businesses that offer products online might solicit feedback in the form of online surveys. Although the businesses may be doing this simply to measure customer satisfaction, if it’s done online it is internet marketing and also helps you to stand out versus your competitors.
Nowadays people simply look at their phones and seek out businesses who have the coveted 5-star rating. When we find a business with 5 stars we discard any other business in the list as irrelevant. Creating incentives for customers to leave a 5-star rating such as discounts, upgrades or giveaways can make a business stand out from the crowd quickly and powerfully.
We’ve mentioned a few ways in which your business can stand out and be noticed with simple and powerful online marketing methods. What else can business owners who want to increase their online presence do? We recommend that anyone who owns a business including those who are marketing online accidentally should launch a full-scale Internet marketing campaign as soon as possible.
Just imagine a business that sells a product or service for $1000 and whose local market has a keyword with 1000 monthly searches. That means that there is $1 million dollars in potential business each month for just one keyword! If a business has a first place ranking in Google for that keyword they will get 40 – 50% of that traffic to their website which equals $400,000 – 500,000 in potential sales. That is really exciting! The best part is you don’t have to spend years studying to become a SEO expert to take advantage of these opportunities. You can hire a knowledgeable and experienced team like the SEO specialists at Melech Media to assist you in creating a customized marketing campaign to help your business reach its full potential. Ain’t life grand?!!
Rise above your competitors and reach your full potential – call us 214.814.4814 or contact us now.
To your success! Below we’ve included a short video that explains Search Engine Optimization (SEO).